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The Main Takeaway from the Rays Revolutionary Pitching Strategy

Baseball has long considered itself the most conservative of the major North American sports: the game prides itself on its dislike of rule changes and norm bending. Writing about their disdain for change, MLB.com writer Joe Posnanski says, “Baseball fans, we don’t like big changes. OK, let’s just say it: We don’t like any changes.”…

What Attracts Millennials to Events

As of 2017, 9 out of 10 millennials have attended at least one live event in the past 12 months, which has increased from 82% three years previously. However, many events market to millennials incorrectly. Millennials attend events so they have something to share on social media. 48% of millennials go to events to share…

Recycling Awareness

Every year, Americans create 258 million tons of trash and more than half, 65.5% of that or 169 million tons end up in landfills and incinerators. Did you also know that about 45% of the world’s plastics set for recycling have been exported to China since 1992? As of January 2018, China has stopped allowing…

Bike-Sharing

Bike-sharing is a service where bicycles are available to the public at different locations for free or at a cost. Bike-sharing generally occurs in bigger cities, like New York, Chicago, Boston and Dallas. All bike-sharing now is electronic and connected to mobile apps and credit cards. Bike-sharing has increased in popularity tremendously over the past…

Documenting Content Strategy: How to Better Execute and Market Your Content

The problems behind marketing tend to fall into the following categories: Strategy (The Plan), Execution (The Work), ROI (The Value) Content strategy is difficult, especially as new tech and ways to reach customers present themselves, the important thing for marketers is to stop chasing the future and work on better execution. 80% of CEO’s don’t…

Simplicity in a Quest for User Engagement

Users want simplicity because as human beings, we are constantly overwhelmed. As marketers, we want to find out how we can do more with the content we are already creating while using technology to bring us closer to customers and entice good emotional reactions. On Demand Generation These days, customers want things immediately and they…

Cord-Cutting: Just Another Fad or New Way of Life?

Cord-cutting has been surfacing in everyone’s news feed lately, but what makes people actually “cut the cord”? According to Fortune.com, approximately 13.5 million households do not pay for traditional forms of TV service. According to the Video Advertising Bureau, the number of households that use streaming services has tripled since 2013. Instead of using the…

Tampa’s Central Business District Is Growing Rapidly

Tampa’s central business districts, Downtown Tampa, Westshore and Ybor City are all very important to our thriving community as the City of Tampa and Hillsborough County continue to grow at a rapid pace. In 2007 HCP started the process of studying market trends and community sentiment on topics ranging from parking, transportation, jobs and what…

Driving Attention to Your Brand Through Video

Social Media began in 1997 with SixDegrees, the first social media platform. Although they have been in existence for more than 20 years, the basic concept of social media hasn’t changed much, and as marketers there are new ways of engaging audiences. By 2021 there will be an estimated 3 billion people on Earth who…

Mandatory Bad Ideas and Other Good Ideas about Embracing Bad Ideas

You may have had the feeling come up during a meeting, your idea isn’t good enough, not even good enough, it’s a bad idea. However, realistically speaking, there is no such thing as a bad idea. No idea is bad, but Risk Tolerance dictates how far out an idea can be before it’s too risky…

Leadership of A Brand

I cannot overstate the importance in this topic to a company. Over many, many years in the marketing and branding world, too often we find ourselves providing education on this topic to those in leadership positions who should understand the value of a brand and what it represents. In working with product and service companies…

How to keep your brand competitive on Instagram: Tips for increasing your Instagram RIO

How to stay competitive on a platform that has grown to 800 million users since 2012. Currently Instagram is headed towards overtaking Facebook as the most important Social Media Separate Facebook and Instagram ads, different platforms require different visual strategy Big push to focus on Stories and Live over regular content Brands need to focus…

How Unused Vacation Time Can Take its Toll

Tampa is the 3rd most under-vacationed city in the United States.  According to Project Time Off, 62% of employees in Tampa alone have unused vacation days totaling a combined 5 million unused vacation days with an untapped economic benefit of an estimated $1.2 billion. For more than a decade, workers in the United States have taken…

DENTCO’s Spirit Weeks Exemplifies Company Culture

Company culture is not made or broken overnight, it is also not based solely on the decisions of the executives.  For companies experiencing rapid growth, it can be particularly challenging—but all the more important for leaders to take control and set an example, or else risk letting it spiral out of control. This year marks…

How Long Does Content Last?

Social media provides information at your fingertips. Long are the days when we waited to watch the local news on television or even read it in the local paper. Now when breaking news happens, we turn to social media for the most up to date information by the minute. But how long does your content…

World Emoji Day

Happy World Emoji Day! marks the th annual Emoji Day. We’ve used the pictographs to communicate our  for years. Some want to or  when they see these cartoons, but it’s everywhere. Today, we use it in  and or on social media. You can even order a  from Dominoes using the symbol. The holiday was created…

Mia Hamm and Motivation

“There is something worse than missing the goal, and that’s not pulling the trigger.”-Mia Hamm At some point in life we all question our progress in life. Even the most motivated can feel unmotivated at times. So, what motivates you for success? Do you keep a journal, read, or set goals? Mia Hamm is considered…

Creating the Perfect Work-Life Balance for the 4th

Independence Day. It’s the day to celebrate your freedom, backyard BBQ’s and time with friends and family. But why does it have to fall on a Tuesday this year? How many businesses need their employees to work on Monday, July 3? Let’s be real, how productive do you think the day will be? I’m grateful our…

How LivingSocial Won Me Back to their Mailing List!

As I sifted through my large inbox this morning, I noticed I continue to get more and more stuff from LivingSocial; a local marketplace to buy and share the best things to do in your city. I’m sure somewhere along the line I did sign up or got sucked into something that appealed to me…

Did You Know: HCP Soaked Up the Sponge?

Car enthusiasts love them, moms use them and Tarpon Springs is known for them. Sponges. They all have a different use but have the same outcome: to get stuff clean. ACME is a manufacturer and wholesaler of natural sea sponges and chamois cloths. They’re one of the largest distributors for natural sponges, but did you…

Hurricane Season Kicks Off June 1

We’ve been lucky. Tampa hasn’t suffered a direct hit by a hurricane since 1921. Last year we got a taste with Hurricane Hermine. It was the first hurricane to hit landfall in Florida in 11 years. The storm flooded homes, downed trees and left thousands without power. But if a hurricane hits are you prepared?…

Debriefing Trends in Information & Cybersecurity

You turned in your taxes. You wait for your refund check, but instead get a letter from the IRS. It states a refund check was already issued in your name. Your heart sinks. You’ve become a victim of identity theft. How could this happen? You are not alone. Thousands of people fall victim to tax…

The Thank You Note

Can you recall the last time you received a handwritten note in the mail? By mail, I mean snail mail and not a virus-dodging attachment flying through electrons hoping to make it to your inbox. I remember my last note; it felt like Christmas or my birthday. Why is that? Well, it’s because the thank…

Becoming America’s Best Sports Franchise

Did you know Amalie Arena uses vegetables straight from their own garden? That’s one of the many things HCP learned today at PRSA Tampa Bay Chapter’s inside look at the Lightning franchise. On our tour, we saw the Lexus Lounge, the Chase Club and the press box. During hockey season, the arena is electric, but the staff…

R-E-S-P-E-C-T the Generation (Find out What It Means for your Business)

While attending the Professional Retail Store Maintenance (PRSM) conference in Dallas, Texas, HCP had the opportunity to attend various education sessions. In one of the discussions, the keynote speaker made a comparison to Baby Boomers and Millennials. He said you should respect the generation. For example, if you’re contacting a client who is a millennial,…

Blending Productivity and Play at the Office

Think of your workplace. Does it stress you out? Are you boxed in a cubicle under fluorescent lights? How productive are you in this setting? The workplace is expanding from the boring business office to a more functional workspace. Sodexo, a leader in quality of life services, released a study on global workplace trends. They…

HCP Visits Tampa’s Emergency Operations Center (EOC)

Did you know Tampa’s Emergency Operations Center (EOC) activates the most in the state? That’s just part of the information we learned during the EOC Operations Tour hosted by the Tampa Downtown Partnership. The EOC is a centralized location used by a number of organizations to coordinate city activities during emergencies or special events, including…

Millennial Travel: Unpacking the Myths

Millennials. It’s a generation that most often carries a negative stereotype. Lazy, unambitious, privileged and whiny are just a few of the labels that come to mind. But with any stereotype come a lot of myths and notions, especially on the topic of travel. Millennials were born between 1982 and 1999. According to data released…