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QR Codes are Back
A QR (Quick Response) code is a type of matrix barcode or two-dimensional barcode. With technology to read the stored data, virtually anyone that has a smartphone can access whatever information they…
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Tips to Help Increase Your Survey Response Rate
There are minor details one may not always think of when designing surveys. HCP would like to share some of the things that we are doing to help increase survey response rates:…
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The Main Takeaway from the Rays Revolutionary Pitching Strategy
Baseball has long considered itself the most conservative of the major North American sports: the game prides itself on its dislike of rule changes and norm bending. Writing about their disdain for…
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What Attracts Millennials to Events
As of 2017, 9 out of 10 millennials have attended at least one live event in the past 12 months, which has increased from 82% three years previously. However, many events market…
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Recycling Awareness
Every year, Americans create 258 million tons of trash and more than half, 65.5% of that or 169 million tons end up in landfills and incinerators. Did you also know that about…
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Bike-Sharing
Bike-sharing is a service where bicycles are available to the public at different locations for free or at a cost. Bike-sharing generally occurs in bigger cities, like New York, Chicago, Boston and…
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Documenting Content Strategy: How to Better Execute and Market Your Content
The problems behind marketing tend to fall into the following categories: Strategy (The Plan), Execution (The Work), ROI (The Value) Content strategy is difficult, especially as new tech and ways to reach…
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Benefits of Using Public Transportation
Many Americans in the United States use public transportation daily. In 2017 alone, there were over 10.1 billion trips taken on public transportation. Public transportation ridership has increased 30% since 1995. Public…
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How to Attract Attention Online and Entice Action in the Real World
Social Media is a Connector, since 1997 with SixDegrees as the first social media platform to the future where in 2021 where an estimated 3 billion people on Earth will be on…
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Simplicity in a Quest for User Engagement
Users want simplicity because as human beings, we are constantly overwhelmed. As marketers, we want to find out how we can do more with the content we are already creating while using…
