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Before Brands Had Purpose, Rosie Did.
Yesterday, we lost one of America’s last living Rosie the Riveters. Jeanne Gibson passed away at the age of 100, leaving behind a legacy that reaches far beyond the famous We Can…
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Curiosity isn’t just a personality trait. It’s a business strategy.
The biggest mistake we see isn’t poor marketing or weak branding. It’s assuming that we already know the answer. For nearly 40 years, HCP has helped organizations build brands, shape reputations, and…
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U.S.-Manufactured FAA-Certified Drone Capability for Serious Projects
At HCP Associates, aerial capture is not new. For decades, it has been part of how we document projects, tell stories, and help clients see their work from a different perspective. What…
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Belief Is Still a Human Job
HCP Associates turns 40 this year. We’ve been in business longer than the internet, longer than PowerPoint, and longer than most of the platforms our clients now swear they can’t live without.…
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The Most Dangerous Cut: Cutting Marketing Won’t Stop the Bleeding
It’s a new year. You had a rough fourth quarter. Sales dipped. A big client walked. Something went wrong, maybe a few things did. Now you’re in panic mode. Spreadsheets are open.…
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Remembering Andy Warhol: The Man Who Made Art a Mirror of Modern Life
By Eric Polins, HCP Associates Today would have been Andy Warhol’s 97th birthday. It’s hard to overstate the impact he had—not just on art, but on everything around it: advertising, celebrity, media,…
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Beyond the Census: Tailoring Data to Transform Communities
To better understand their constituents, counties, cities, and special districts such as Community Redevelopment Areas (CRAs), Business Improvement Districts (BIDs), and Special Services Districts (SSDs) are recognizing the growing importance of precise,… -
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What’s the role of the private sector regarding the COVID-19 pandemic?
Be a player, not a spectator.” The Edelman Trust Barometer has repeatedly found that a person’s own employer is the most trusted of all social messengers. When the boss speaks, people listen…
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Defense Industry Technology Trends
In today’s day and age, when it comes to technology, changes are being made at a rapid-fire pace. Technology is shaping how wars are fought, how military personnel are being trained, and…
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Why Every Business Needs Strategic Planning
Whether you are contemplating a name and/or brand change, considering a new marketspace, creating a new service or product, or simply need a more organized and rationalized vision and mission; strategic planning…
