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Documenting Content Strategy: How to Better Execute and Market Your Content
The problems behind marketing tend to fall into the following categories: Strategy (The Plan), Execution (The Work), ROI (The Value) Content strategy is difficult, especially as new tech and ways to reach…
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Benefits of Using Public Transportation
Many Americans in the United States use public transportation daily. In 2017 alone, there were over 10.1 billion trips taken on public transportation. Public transportation ridership has increased 30% since 1995. Public…
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How to Attract Attention Online and Entice Action in the Real World
Social Media is a Connector, since 1997 with SixDegrees as the first social media platform to the future where in 2021 where an estimated 3 billion people on Earth will be on…
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Simplicity in a Quest for User Engagement
Users want simplicity because as human beings, we are constantly overwhelmed. As marketers, we want to find out how we can do more with the content we are already creating while using…
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Cord-Cutting: Just Another Fad or New Way of Life?
Cord-cutting has been surfacing in everyone’s news feed lately, but what makes people actually “cut the cord”? According to Fortune.com, approximately 13.5 million households do not pay for traditional forms of TV…
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Tampa’s Central Business District Is Growing Rapidly
Tampa’s central business districts, Downtown Tampa, Westshore and Ybor City are all very important to our thriving community as the City of Tampa and Hillsborough County continue to grow at a rapid…
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Driving Attention to Your Brand Through Video
Social Media began in 1997 with SixDegrees, the first social media platform. Although they have been in existence for more than 20 years, the basic concept of social media hasn’t changed much,…
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Mandatory Bad Ideas and Other Good Ideas about Embracing Bad Ideas
You may have had the feeling come up during a meeting, your idea isn’t good enough, not even good enough, it’s a bad idea. However, realistically speaking, there is no such thing…
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Leadership of A Brand
I cannot overstate the importance in this topic to a company. Over many, many years in the marketing and branding world, too often we find ourselves providing education on this topic to…
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How to keep your brand competitive on Instagram: Tips for increasing your Instagram RIO
How to stay competitive on a platform that has grown to 800 million users since 2012. Currently Instagram is headed towards overtaking Facebook as the most important Social Media Separate Facebook and…
