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Beyond the Census: Tailoring Data to Transform Communities
To better understand their constituents, counties, cities, and special districts such as Community Redevelopment Areas (CRAs), Business Improvement Districts (BIDs), and Special Services Districts (SSDs) are recognizing the growing importance of precise,…April 19, 2024 -
The Crucial Role of Strategic Planning for Small Businesses
In the dynamic landscape of the business world, small businesses often find themselves navigating turbulent waters. With limited resources and a constant need to adapt, strategic planning emerges as a beacon of…December 4, 2023 -
Pro Tips to Utilizing a Two-Way Communication Model in Social Media Strategy
Social Media has become the primary avenue for communication both personally and professionally. What once was accomplished through friendly smiles and handshakes is now achieved through the intricate mechanisms of the internet.…October 6, 2023 -
What’s the Difference Between Branding and Positioning?
After nearly four decades in the branding business, we have had our share of client success stories when it comes to our proprietary branding model. However, we never seem to hear enough…September 8, 2023 -
HCP’s Managing Partner featured in Tampa Bay Business Journal column on the importance of research
Let’s face it: these are uncertain times. One day we think we can move past COVID-19 and that businesses can resume normal operations, and the next day we’re seeing record numbers of cases…
June 22, 2020 -
How Unused Vacation Time Can Take its Toll
Tampa is the 3rd most under-vacationed city in the United States. According to Project Time Off, 62% of employees in Tampa alone have unused vacation days totaling a combined 5 million unused vacation…
August 30, 2017
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