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Blog | HCP Associates
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  • What’s the Difference Between Branding and Positioning?

    After nearly four decades in the branding business, we have had our share of client success stories when it comes to our proprietary branding model. However, we never seem to hear enough…
    September 8, 2023
  • HCP’s Managing Partner featured in Tampa Bay Business Journal column on the importance of research

    Let’s face it: these are uncertain times. One day we think we can move past COVID-19 and that businesses can resume normal operations, and the next day we’re seeing record numbers of cases…

    June 22, 2020
  • Vacation Days]

    How Unused Vacation Time Can Take its Toll

    Tampa is the 3rd most under-vacationed city in the United States.  According to Project Time Off, 62% of employees in Tampa alone have unused vacation days totaling a combined 5 million unused vacation…

    August 30, 2017
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