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Belief Is Still a Human Job
HCP Associates turns 40 this year. We’ve been in business longer than the internet, longer than PowerPoint, and longer than most of the platforms our clients now swear they can’t live without.…
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The Most Dangerous Cut: Cutting Marketing Won’t Stop the Bleeding
It’s a new year. You had a rough fourth quarter. Sales dipped. A big client walked. Something went wrong, maybe a few things did. Now you’re in panic mode. Spreadsheets are open.…
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What Porsche, The Autobahn, and a Business Card Taught Me About Sales vs. Marketing
As a longtime creative and technical writer with over 25 years in advertising, marketing, branding, and filmmaking, I still get a little heartburn when someone hands me a business card that reads…
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What Attracts Millennials to Events
As of 2017, 9 out of 10 millennials have attended at least one live event in the past 12 months, which has increased from 82% three years previously. However, many events market…
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How to keep your brand competitive on Instagram: Tips for increasing your Instagram RIO
How to stay competitive on a platform that has grown to 800 million users since 2012. Currently Instagram is headed towards overtaking Facebook as the most important Social Media Separate Facebook and…
