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The Most Dangerous Cut: Cutting Marketing Won’t Stop the Bleeding
It’s a new year. You had a rough fourth quarter. Sales dipped. A big client walked. Something went wrong, maybe a few things did. Now you’re in panic mode. Spreadsheets are open.…
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What Porsche, The Autobahn, and a Business Card Taught Me About Sales vs. Marketing
As a longtime creative and technical writer with over 25 years in advertising, marketing, branding, and filmmaking, I still get a little heartburn when someone hands me a business card that reads…
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Your Brand Deserves Better Than a ‘Set It and Forget It’ Bot
Lately, we’ve been seeing a surge of AI tools promising to handle social media with a ‘set it and forget it’ approach. The promise? Just upload the brand voice, feed in a…
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Why Lifestyle Businesses Might Not Equal Big Revenue
Not all businesses are built to scale—and that’s okay, but it comes with trade-offs. Lifestyle businesses are often designed to support the founder’s personal life and passions—like consulting, boutique shops, or coaching.…
