Harnessing the Power of Research, Planning and Consulting: HCP Associates’ Impact on Florida Tourism
At HCP Associates, we’ve built our reputation by delivering tailored solutions that drive tourism growth, enhance organizational efficiency, and create compelling positioning and programming. Over the years, we’ve partnered with some of Florida’s most prominent tourism organizations to ensure they stand out in a competitive market. Here’s a glimpse into the transformative work we’ve done with several key clients:
- Visit St. Pete/Clearwater (VSPC)
When the COVID-19 pandemic brought the tourism industry to a standstill, VSPC turned to HCP Associates to chart a path forward. We developed a comprehensive five-year strategic plan that emphasized collaboration among Pinellas County’s 24 municipalities, engaged local communities, and focused on sustainable tourism growth. Our work helped VSPC not only recover but also thrive, ensuring Pinellas County remains a top destination for visitors. Learn more about our work with VSPC here. - Florida’s Adventure Coast (Hernando County)
Facing the challenge of distinguishing itself from neighboring regions, Hernando County’s tourism office enlisted HCP Associates to rebrand the area as “Florida’s Adventure Coast.” Through strategic planning, community engagement, and targeted branding, we helped position Hernando County as a must-visit destination. Our efforts led to increased visitor numbers and a stronger brand identity for the region. Discover the full case study on Florida’s Adventure Coast here. - Sheraton Sand Key Resort
For over 30 years, HCP Associates has partnered with Sheraton Sand Key Resort to craft marketing strategies that go beyond corporate mandates, creating a unique brand experience that resonates with guests. From launching a dedicated website to promoting the resort’s signature Turtle Ale, we’ve consistently driven occupancy rates and enhanced brand loyalty. Explore our long-term partnership with Sheraton Sand Key here. - Visit Tampa Bay
Visit Tampa Bay sought to redefine its approach to attract a broader audience and enhance its brand presence. HCP Associates collaborated with the organization to create a multi-faceted strategy focusing on brand repositioning, community engagement, and digital outreach. The result was a dynamic, refreshed brand that resonated with both visitors and residents, driving significant growth in tourism and local pride. Explore the full case study on Visit Tampa Bay here. - 2B Hospitality
2B Hospitality turned to HCP Associates to streamline its brand portfolio and enhance its market position in the highly competitive restaurant industry. We developed a comprehensive strategy that included brand unification, targeted marketing, and operational consulting. This approach helped 2B Hospitality establish a stronger, more cohesive brand identity, leading to increased customer loyalty and market share. Discover the impact we made with 2B Hospitality here. - MOSI (Museum of Science & Industry)
MOSI needed to reinvent itself to remain relevant in a rapidly changing educational landscape. HCP Associates crafted a strategic plan that focused on revitalizing the museum’s brand, optimizing visitor experiences, and expanding community outreach. This comprehensive effort revitalized MOSI, leading to increased attendance and a renewed connection with the community. Learn more about our transformative work with MOSI here. - Clearwater Marine Aquarium
Clearwater Marine Aquarium faced the challenge of needing to expand and modernize while staying true to its mission of marine life rescue and rehabilitation. HCP Associates provided strategic research, community engagement, and brand development to guide the aquarium through this pivotal transformation. Our efforts resulted in a revitalized brand and strategic plan that not only increased visitor numbers but also strengthened community support and awareness of the aquarium’s mission. Dive into our work with Clearwater Marine Aquarium here.
These success stories showcase our commitment to delivering strategic, data-driven solutions that yield tangible results. Whether you’re looking to refine your tourism strategy, streamline operations, or build a brand that captivates, HCP Associates is your partner in success.