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The Most Dangerous Cut: Cutting Marketing Won’t Stop the Bleeding
It’s a new year. You had a rough fourth quarter. Sales dipped. A big client walked. Something went wrong, maybe a few things did. Now you’re in panic mode. Spreadsheets are open.…
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What Porsche, The Autobahn, and a Business Card Taught Me About Sales vs. Marketing
As a longtime creative and technical writer with over 25 years in advertising, marketing, branding, and filmmaking, I still get a little heartburn when someone hands me a business card that reads…
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What Attracts Millennials to Events
As of 2017, 9 out of 10 millennials have attended at least one live event in the past 12 months, which has increased from 82% three years previously. However, many events market…
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How to keep your brand competitive on Instagram: Tips for increasing your Instagram RIO
How to stay competitive on a platform that has grown to 800 million users since 2012. Currently Instagram is headed towards overtaking Facebook as the most important Social Media Separate Facebook and…
