In today’s day and age, when it comes to technology, changes are being made at a rapid-fire pace. Technology is shaping how wars are fought, how military personnel are being trained, and how our borders are being protected. The United States specifically has a long tradition of embracing new technologies. From the U.S. Navy commissioning…

Whether you are contemplating a name and/or brand change, considering a new marketspace, creating a new service or product, or simply need a more organized and rationalized vision and mission; strategic planning should be step number one. If you have a large company with a board of directors or are a small start-up, strategic planning…

A QR (Quick Response) code is a type of matrix barcode or two-dimensional barcode. With technology to read the stored data, virtually anyone that has a smartphone can access whatever information they hold! When scanned, the QR code can display an image or text, open a URL, and much more! These codes started as barcodes…

There are minor details one may not always think of when designing surveys. HCP would like to share some of the things that we are doing to help increase survey response rates: Have an incentive—it is a way to show you respect your respondents’ time. Keep it as short as you can! Key word “can”—make…

Baseball has long considered itself the most conservative of the major North American sports: the game prides itself on its dislike of rule changes and norm bending. Writing about their disdain for change, MLB.com writer Joe Posnanski says, “Baseball fans, we don’t like big changes. OK, let’s just say it: We don’t like any changes.”…

As of 2017, 9 out of 10 millennials have attended at least one live event in the past 12 months, which has increased from 82% three years previously. However, many events market to millennials incorrectly. Millennials attend events so they have something to share on social media. 48% of millennials go to events to share…

Every year, Americans create 258 million tons of trash and more than half, 65.5% of that or 169 million tons end up in landfills and incinerators. Did you also know that about 45% of the world’s plastics set for recycling have been exported to China since 1992? As of January 2018, China has stopped allowing…

Bike-sharing is a service where bicycles are available to the public at different locations for free or at a cost. Bike-sharing generally occurs in bigger cities, like New York, Chicago, Boston and Dallas. All bike-sharing now is electronic and connected to mobile apps and credit cards. Bike-sharing has increased in popularity tremendously over the past…

The problems behind marketing tend to fall into the following categories: Strategy (The Plan), Execution (The Work), ROI (The Value) Content strategy is difficult, especially as new tech and ways to reach customers present themselves, the important thing for marketers is to stop chasing the future and work on better execution. 80% of CEO’s don’t…

Many Americans in the United States use public transportation daily. In 2017 alone, there were over 10.1 billion trips taken on public transportation. Public transportation ridership has increased 30% since 1995. Public transportation has a positive economic impact on the community and is a safer and cheaper alternative to cars. Public transportation also reduces the…