The year 2020 emphasized the need for businesses to be flexible and adaptable; this is especially true for marketing. With slashed budgets, a constant state of crisis communications, and changes in rules that varied day-by-day, place-by-place, marketers have had to innovate and redefine the industry. At HCP Associates, we asked our team to pool the insights brought by their various specialties to identify the…

The COVID-19 crisis has caused widespread hardship across the world. Many businesses and organizations have been forced to shut down from a combination of pandemic-related consumer changes and government lockdowns. Despite the widespread challenges brought by the novel coronavirus, some have fared better than others. Having a clear vision and mission is important in normal times, but essential in these rapidly -changing circumstances. The companies that are thriving during the pandemic, are doing so due to a combination of good fortune – namely, having…

HCP’s Vice President, Robert Allen, has been with the company for two years and oversees all the firm’s research methodologies and information gathering.   In addition to being passionate about numbers and loving spreadsheets, he also enjoys homebrewing.  “I homebrewed for the first time in college and made mead in a 1-gallon Carlo Rossi wine jug,” said Allen.…

DIVERSE: Issues in Higher Education, which covers critical news, information and insightful commentary on issues concerning diversity in American higher education, has been working with HCP for over 15 years. DIVERSE’S brand has evolved throughout the years, and it continues to be a reliable and balanced news source that covers tough issues in higher education, especially during COVID-19  DIVERSE talks…

Let’s face it: these are uncertain times. One day we think we can move past COVID-19 and that businesses can resume normal operations, and the next day we’re seeing record numbers of cases in Florida.     In either scenario, there’s one thing that can help businesses with their next step, and that is research. Our managing partner,…

May is Mental Health Awareness Month, and now it’s more important than ever to recognize the significance of our mental health. With COVID-19 affecting all of us in different ways – from having school-age children at home while attempting to telework, to being laid off or furloughed – there are many different challenges that we are all…

May is National Military Appreciation Month (NMAM). This declaration gives U.S. citizens the opportunity to recognize and pay tribute to both active duty and retired military men and women who have served our great country in wartime and peace. This month we give thanks to them, their families, and the many who paid the ultimate sacrifice…

Whether it’s a government entity or a small business, these are the top ways we are helping our clients communicate with their target audiences right now. We are helping them… Become an important resource for their specific audience and keeping the audience updated with resources, news, and positive information specific to them. Being a helpful…

COVID-19 changes every day, so how and what do businesses communicate? Our consultants, advisors and client service professionals have been working around the clock to stay ahead of the news and information being produced each day to determine how it impacts our clients. We wanted to share a few thoughts for those small businesses who may have limited professional resources to…

As spring inches closer to summer and uncertainty remains as to when our lives return to normal, trends indicate consumer sentiment about future travel remains positive. While short– term plans have been upended, data from KeyData Dashboard shows the market is itching to get back out there and explore destinations in Florida as early as late summer/early fall, depending on the destination. It is imperative for hospitality businesses—hotels, resorts, vacation rentals, restaurants, and attractions—to continue to stay top of mind to…