To better understand their constituents, counties, cities, and special districts such as Community Redevelopment Areas (CRAs), Business Improvement Districts (BIDs), and Special Services Districts (SSDs) are recognizing the growing importance of precise, localized data to steer their development and policy decisions. Why Census Data Alone Is Not Enough The census, while indispensable for providing a…

In the dynamic landscape of the business world, small businesses often find themselves navigating turbulent waters. With limited resources and a constant need to adapt, strategic planning emerges as a beacon of stability and direction. This content will delve into the significance of strategic planning for small businesses, highlighting its role in fostering growth, ensuring…

Social Media has become the primary avenue for communication both personally and professionally. What once was accomplished through friendly smiles and handshakes is now achieved through the intricate mechanisms of the internet. This transition highlights how human interaction remains at the core of social media use. So why is it that many businesses and organizations…

After nearly four decades in the branding business, we have had our share of client success stories when it comes to our proprietary branding model. However, we never seem to hear enough about the importance of positioning. Let’s jump right in and discuss the differences and the importance of marriage between both tactics for any…

HCP Associates’ Office Administrator, Lynn Cronin, has been with our team for over four years handling all financial accounting, and helping with the day-to-day responsibilities that ensure daily operations run smoothly. In addition to her love for finances and organization, she has been enjoying her new hobby, hydroponic gardening. “I have always been interested in…

The year 2020 emphasized the need for businesses to be flexible and adaptable; this is especially true for marketing. With slashed budgets, a constant state of crisis communications, and changes in rules that varied day-by-day, place-by-place, marketers have had to innovate and redefine the industry. At HCP Associates, we asked our team to pool the insights brought by their various specialties to identify the…

The COVID-19 crisis has caused widespread hardship across the world. Many businesses and organizations have been forced to shut down from a combination of pandemic-related consumer changes and government lockdowns. Despite the widespread challenges brought by the novel coronavirus, some have fared better than others. Having a clear vision and mission is important in normal times, but essential in these rapidly -changing circumstances. The companies that are thriving during the pandemic, are doing so due to a combination of good fortune – namely, having…

HCP’s Vice President, Robert Allen, has been with the company for two years and oversees all the firm’s research methodologies and information gathering.   In addition to being passionate about numbers and loving spreadsheets, he also enjoys homebrewing.  “I homebrewed for the first time in college and made mead in a 1-gallon Carlo Rossi wine jug,” said Allen.…

DIVERSE: Issues in Higher Education, which covers critical news, information and insightful commentary on issues concerning diversity in American higher education, has been working with HCP for over 15 years. DIVERSE’S brand has evolved throughout the years, and it continues to be a reliable and balanced news source that covers tough issues in higher education, especially during COVID-19  DIVERSE talks…

Let’s face it: these are uncertain times. One day we think we can move past COVID-19 and that businesses can resume normal operations, and the next day we’re seeing record numbers of cases in Florida.     In either scenario, there’s one thing that can help businesses with their next step, and that is research. Our managing partner,…