Let’s face it: these are uncertain times. One day we think we can move past COVID-19 and that businesses can resume normal operations, and the next day we’re seeing record numbers of cases in Florida.     In either scenario, there’s one thing that can help businesses with their next step, and that is research. Our managing partner,…

May is Mental Health Awareness Month, and now it’s more important than ever to recognize the significance of our mental health. With COVID-19 affecting all of us in different ways – from having school-age children at home while attempting to telework, to being laid off or furloughed – there are many different challenges that we are all…

May is National Military Appreciation Month (NMAM). This declaration gives U.S. citizens the opportunity to recognize and pay tribute to both active duty and retired military men and women who have served our great country in wartime and peace. This month we give thanks to them, their families, and the many who paid the ultimate sacrifice…

Whether it’s a government entity or a small business, these are the top ways we are helping our clients communicate with their target audiences right now. We are helping them… Become an important resource for their specific audience and keeping the audience updated with resources, news, and positive information specific to them. Being a helpful…

COVID-19 changes every day, so how and what do businesses communicate? Our consultants, advisors and client service professionals have been working around the clock to stay ahead of the news and information being produced each day to determine how it impacts our clients. We wanted to share a few thoughts for those small businesses who may have limited professional resources to…

As spring inches closer to summer and uncertainty remains as to when our lives return to normal, trends indicate consumer sentiment about future travel remains positive. While short– term plans have been upended, data from KeyData Dashboard shows the market is itching to get back out there and explore destinations in Florida as early as late summer/early fall, depending on the destination. It is imperative for hospitality businesses—hotels, resorts, vacation rentals, restaurants, and attractions—to continue to stay top of mind to…

Learn what the public thinks, not what the loudest voices have to say  The effects of COVID-19 are seen throughout the world. According to PEW research, approximately 90% of Americans state that their lives have been changed in some way directly due to the virus, including 44% who say their lives have been severely impacted. This…

Now is the time for strategic planning and research  As businesses around the world have had to transition their work style, or temporarily or even permanently shut down, the COVID-19 pandemic has left them asking the same question, what should we do?    Now, more than ever, serious strategic planning and research are essential components of your business strategy and ability to conclude this year in a favorable position. With the world…

COVID-19 has been the catalyst for many things, including working remotely. HCP has always been an office where employees enjoyed the seamless communication and teamwork that in-person collaboration provides. Working from home is a transition with which many companies are having to contend. Through secondary research and personal experiences, we want to share some tips with you for navigating this change:    Communication is key It is crucial to communicate now more than ever…

Be a player, not a spectator.” The Edelman Trust Barometer has repeatedly found that a person’s own employer is the most trusted of all social messengers. When the boss speaks, people listen and the tone, accuracy and relevance of employers’ advice can make all the difference between calm and panic. With 34 years of research-based…